Thuja Pro Program

Thuja ('thoo-yuh') started in 2018 when founder, Henry Sengle, began trying to make himself the perfect midlayer for outdoor adventures in Vermont. The company was built with the mindset that the gear we bring into the backcountry, on which we rely, and forge a connection, does not need to be made in a factory on the other side of the world. Instead of mass-producing, we focus on small-batch technical apparel specifically engineered for outdoor professionals who live in their layers.

Our Pro Program isn't just a discount; it’s a partnership. We’re looking for professionals who value "Made in Vermont" craftsmanship and a quality over quantity approach to technical gear.

Person working at a sewing machine in a workshop setting

Made in Vermont.

Every Thuja garment is made at our Vermont headquarters. We're dedicated to creating outdoor clothing that lasts. When you wear Thuja, you’re wearing gear built with purpose and craftsmanship, not mass production.

Our Fabric Philosophy

We believe high-performance gear shouldn’t come at a high cost to the environment. We specialize in sourcing "deadstock" technical fabrics, premium materials left over from other production runs. By choosing these rolls, we reduce the need for new manufacturing and lean into a "slow fashion" philosophy. We go a step further in our workshop by finding ways to limit our waste, often repurposing our own fabric scraps into smaller components or new products (like beanies and can sleeves). The result is durable, intentional gear with a significantly lighter footprint.

Field Tested

The Thuja Pro Program is built for those working at the sharp end of outdoor education, stewardship, and rescue. Our goal is to put our best gear in the hands of the people who test it most thoroughly. By outfitting the individuals and crews who depend on their layers every day, we ensure we’re constantly refining and proving the Thuja standard of excellence in real-world conditions.

Who Qualifies?

Our Pro Program is open to those whose lives and livelihoods depend on their gear. This includes Ski Patrol, Search & Rescue, Certified Guides, Conservation Workers, and Outdoor Industry Professionals.

*Please have a professional certification or proof of employment ready for the application below.

Pro Perks

  • Exclusive discounts on all Thuja products (excluding limited releases).
  • Early access to new products.
  • Help us test and refine our layers!

Watch Before You Apply

Before filling out the application, please watch this short message from our workshop about how we build gear and what we expect from our professional partners.

Pro Program Guidelines

  • For You Only: Pro pricing is exclusively for approved professionals. No purchasing for friends, family, or resale.
  • Keep it Low-Key: Please don't discuss pro pricing details with others.
  • Annual Renewal: Accounts require yearly re-verification to maintain pro status.