Meet Odo Ichon
We're Koheun and Justin, the city folks behind Odo Ichon. Our goal this year was to spend more time with our kids outdoors, and in a quest to do so, we found ourselves farming in the Korean countryside. When we aren't building, planting, or harvesting, you'll find us biking, swimming, catching sunsets, and winding down around a campfire.
Instagram: @odo.ichon
Substack: odo.ichon
YouTube: odoichon
Odo Ichon's Accomplishments:
- Built a weekend homestead from the ground up!
- Actually grew things we could eat (honestly, nobody is as surprised by this as we are)
- Shared the Odo Ichon journey with an incredible community of 70k+ folks
- Created and crowdfunded a children's book
What do you love about the Burrow Hoodie?
We love that this is a custom, one-of-a-kind piece—it makes the hoodie feel distinctly ours. It’s lightweight, packable, and layers easily without restricting movement. It keeps us warm during physical chores around the farm, but works just as well as a comfortable mid-layer for lighter work. The fact that it's super soft is just the icing on the cake.
Anything else you love about Thuja clothing in general?
Outdoor gear is often so monochromatic, with staples like sun hoodies always defaulting to plain grey. I love that Thuja pairs genuine technical functionality with bold, thoughtful color options that you just don't see from other brands.
What's your Dream Adventure?
Our dream adventure is to expand our land and build a little guesthouse on the farm. We want to create a place where people can escape into nature, slow down, and get their hands dirty trying out farming for themselves. That's our B.H.A.G.
Favorite Trail Snack?
A hot coffee and a piece of chocolate
If you could pick one person (real or fictional) to bring on an adventure, who would it be?
Conan O'Brien
What animal most matches your energy?
Sea Otter
Best advice you've received or would like to share?
Money comes and goes, but childhood is on borrowed time
